Public Relations Research & Resources
Public Relations Resources for Florida 4-H Agents
- 4-H Public Relations: A Blueprint for Expansion - a little book with big ideas for promotion and expanding youth servicing organizations developed by Judith S. Baillere and Marilyn Mozenter-Spiegel
- Research Doesn't Have to Put You In The Poorhouse in a PDF file developed by Walter K. Kindenmann, Ph.D.
- What's up? What young teens and parents want from youth programs by Mary S. Marczak, Jodi Dworkin,
Jennifer Skuza, Janet Beyer - The Employee-Public-Organization Chain in Relationship Management: A Case Study of A Government Organization by Yunna Rhee
- Measuring the Impact of Public Relations by Trent Seltzer
- Prioritizing Stakeholders for Public Relations by Brad L. Rawlins
- The Relationship Between Out-of-School Activities and Positive Youth Development by Kathleen Morrissey and Ronald Jay Werner-Wilson
- Creating the conditions linked to positive youth development by Robert C. Granger
- Youth-led strategies to captivate young people's interest in and demand for youth programs and opportunities by Rebecca N. Saito
- PR Week Media Survey 2008
- Mobilizing to Defend Against ‘Predictable Surprises’
Professional Resources
- Newspaper Association of America - NADbase Includes ranking of top 100 newspapers by readership, website readership by unique visitors and other metrics, and newspaper audience analysis.
- Arbitron - Hispanic Radio Today (2006) Details the habits and demographics of Hispanic American radio listeners.
- Agricultural Relations Council
- American Marketing Association
- Association for Communication Excellence In Agriculture, Natural Resources, and Life and Human Sciences
- Association for Women in Communications - South Florida Chapter (they sell a great media guide tailored to South Florida for $40.00)
- Florida Communication Association
- Florida Government Communicators Association
- Institute for Public Relations
- National Agri-Marketing Association
- National Association of Black Journalists
- Public Relations Society of America
- Word of Mouth Marketing Association
- National Association of Hispanic Journalists
Publications
- Extension Digital Information System (EDIS)
Online publications in a wide variety of topics - Journal of Extension (JOE)

