Public Relations Research & Resources

Public Relations Resources for Florida 4-H Agents

• 4-H Public Relations: A Blueprint for Expansion - a little book with big ideas for promotion and expanding youth servicing organizations developed by Judith S. Baillere and Marilyn Mozenter-Spiegel
• Research Doesn't Have to Put You In The Poorhouse in a PDF file developed by Walter K. Kindenmann, Ph.D.
• What's up? What young teens and parents want from youth programs by Mary S. Marczak, Jodi Dworkin,
  Jennifer Skuza, Janet Beyer
• The Employee-Public-Organization Chain in Relationship Management: A Case Study of A Government Organization by Yunna Rhee
• Measuring the Impact of Public Relations by Trent Seltzer
• Prioritizing Stakeholders for Public Relations by Brad L. Rawlins
  
• The Relationship Between Out-of-School Activities and Positive Youth Development by Kathleen Morrissey and Ronald Jay Werner-Wilson
• Creating the conditions linked to positive youth development by Robert C. Granger
• Youth-led strategies to captivate young people's interest in and demand for youth programs and opportunities by Rebecca N. Saito
• PR Week Media Survey 2008
• Mobilizing to Defend Against ‘Predictable Surprises’

Professional Resources

• Newspaper Association of America - NADbase Includes ranking of top 100 newspapers by readership, website readership by unique visitors and other metrics, and newspaper audience analysis.
• Arbitron - Hispanic Radio Today (2006) Details the habits and demographics of Hispanic American radio listeners.
• Agricultural Relations Council
• American Marketing Association
• Association for Communication Excellence In Agriculture, Natural Resources, and Life and Human Sciences
• Association for Women in Communications - South Florida Chapter (they sell a great media guide tailored to South Florida for $40.00)
• Florida Communication Association
• Florida Government Communicators Association
• Institute for Public Relations
• National Agri-Marketing Association
• National Association of Black Journalists
• Public Relations Society of America
• Word of Mouth Marketing Association
• National Association of Hispanic Journalists

Publications

• Extension Digital Information System (EDIS)
  Online publications in a wide variety of topics
• Journal of Extension (JOE)

 

 

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